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About Bob Bly

Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $600,000 a year from his freelance writing, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of more than 70 books including The Copywriter’s Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books).

He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer’s Digest, and Amtrak Express.  

Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer. He was formerly the advertising manager for Koch Engineering, a manufacturer of equipment for the chemical industry.

What they say about Bob Bly ‘s copy and counsel

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
—Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
—Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
—William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
—Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
—John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
—Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
—Michael Manoussos, Manhole Barrier Systems

"Great white paper! I’m in favor of the entire submission.  Please congratulate Bob on a great effort."
—Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
—Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."
—Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
—Chris Pickering, MeritDirect

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
—Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
—Judy MacDonald, Director of Marketing, Direct Response

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
—Craig Simpson, Ken Roberts Company

"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
—Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."
—Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
—DP Jovine, Tycoon Research

"Great job – I’m always amazed at how you can boil the complex down into simple terms. It flows very well."
—Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
—Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print  ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be  recommending you to others and doing repeat business."
—Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
—David Galland, Casey Research

"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
—Alice Wessendorf, Agora Health Book

"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
—Paul Szymanski, Harvard Business School Publishing

"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
—Ingrid Boney, II

"Thanks, Bob! You are awesome to work with."
—Matt Morsa, Stock Secrets, Inc.

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
—Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
—Nick Roumi, Pacific Coast Funding

"This is an outstanding letter. Really nice work!"
—Paul Szymanski, Harvard Business School Publishing

"Like the package ... the tone ... I think it's excellent."
—Bill Caskey, Caskey Sales Achievement

"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."
—Jim Chacona, MedLink


Dear Book Lover:

If you’re like me, you love books. You love to read them, own them, buy them, and collect them.

Few things in life are more enjoyable to you than leisurely browsing through the crowded aisles of a used book store … or settling into your favorite easy chair with a good novel or nonfiction book.

I cheerfully admit that I am hooked on books … a book addict … a bibliophile. Sure, I do many other things aside from reading books. I even enjoy them. But given the choice, I’d rather be reading.

My colleague, writer Steve Weinberg, has taken his love of books to a whole new – and more profitable – level: Steve confided in me that he earns an extra $10,000 to $20,000 at year by reading books. And instead of paying hundreds of dollars for all those brand-new hardcovers and paperbacks, he gets them FREE.

Now, in our new e-book, Get Paid to Read, Steve and I reveal how you too can get paid to read books … and turn those hundreds of hours you spend reading each year into a handsome spare-time income.

Love to read books?
        Now get paid to do it!

The secret to getting paid to read is to become a professional spare-time book reviewer.

Now, it’s true that book reviewing doesn’t pay well enough for you to make it your full-time profession. For the most part, the pay for writing book reviews isn’t great.

But in Get Paid to Read: Writing Book Reviews for Fun and Money, Steve and I show you how to find magazines, newspapers, and Web sites that actually pay a decent wage to book reviewers.

As a result, Steve, who is a full-time journalist and nonfiction book author, earns on average an extra ten to twenty thousand dollars a year reading, he says, “books I would already want or have to read (for research on a writing assignment) anyway.”

In Get Paid to Read, you’ll discover:

  5 reasons why paid book reviewing should be every writer’s “second career.” Page 5.
  You are assigned to review a book on an important topic. Must you now read and compare it with all other recent books on the same subject? Page 27.
  A 3-part formula for writing winning query letters that get editors to assign a book review to you. Page 17.

Must a review of a novel involve research of and comparison with the author’s real life? Page 29.

  How to make up to $1,500 per assignment as a book reviewer … as incredible as that sounds. Page 7.
  10 tips for composing a great book review that editors and readers will love. Page 31.
  If you don’t have clips of previously published book reviews to send book review editors, here’s what you should mail to them instead. Page 18.
  How to assess and describe the author’s writing style in your book review. Page 30.
  Should you ever write book reviews for free? The answer may surprise you. Page 7.
  Responding to the book review editor’s suggestions for rewrites and changes. Page 33.
  How to keep up to date with important new books and publishing trends. Page 20.
  Positive vs. negative reviews: how to write each. Page 34.
  What every book reviewer needs to know about the book publishing industry. Page 8.
  Freelance assignments that involve writing about books in formats other than conventional book reviews. Page 35.
  Break into book reviewing with science fiction, mystery, romance, and other genre book reviews. Page 22.
  Must you become a book author first before getting hired as a professional book reviewer? Here’s why being a published author is NOT a requirement. Page 10.
  Pros and cons of reviewing books from major publishers vs. small boutique publishers vs. self publishers. Page 23. 
  Locating outlets – offline and online – that actually pay real money for book reviews. Page 12. 
  Must you actually read the entire book you are reviewing word for word? Or can you form an opinion and write about it after reading the first 50 pages and skimming the rest? Page 25. 
  What you need to know about a publication before you approach the editor about writing a book review for her? Page 15. 
  Assessing factual and contextual accuracy in nonfiction books you are assigned to review. Page 26. 
  Publications that feature book reviews (page 38) … sample query letter (page 42) … model book reviews (page 44) … and more…

"Get Paid to Read delivers a solid grounding in the journalistic, business, and ethical aspects of writing book reviews,” writes author David Kohn. “From the frank admission that the pay isn't great to the delineation of a reviewer's ethical obligations to sample query letters and reviews, plus an extensive bibliography, readers will get a fast and useful education.

Break into paid book reviewing this year

Steve Weinberg has made $100 to $1,500 per assignment as a professional book reviewer, with the average assignment paying $200. As a result, he puts an extra $10,000 to $20,000 in writing income into his pocket each year, not to mention all those free books publishers gave him to review.

Now, in Get Paid to Read, Steve graciously shares his insider secrets for breaking into one of the most enjoyable assignments in freelance writing today: getting paid to read books as a professional book reviewer.

But Steve and I won’t charge you $10,000 … or $1,500 … or even $200 to help you break into paid book reviewing – a writing sideline we both enjoy.

Instead, Get Paid to Read: Writing Book Reviews for Fun & Money is yours for just $29. That’s less than I charge for just 5 minutes of my time!

And that’s what you pay only if our guidelines and tips work for you. If they don’t, the cost is zero. Zip. Zilch. Nada….

                Try it for 90 days risk-free

That’s right. If, after reviewing Get Paid to Read, you are not 100% satisfied for any reason … or for no reason at all … just let me know within 90 days.

We’ll refund your $29 payment in full. No questions asked. And you can keep the e-book with my compliments. That way, you risk nothing.

In 90 days, you could be ripping open envelopes with free books – getting paid to read them – and build clips of published book reviews in markets you’ve always wanted to break into.

Or, you could be spending hundreds of dollars a year buying the books you want to read … and not getting paid a dime for the hours you spend reading them.

It’s entirely up to you.

So what are you waiting for?

To order Get Paid to Read on a 90-day risk-free trial basis, click below now:



Bob Bly

P.S. Order Get Paid to Read today and you get a valuable FREE Bonus e-Book , our 57-page e-book Selling Your Novel (list price: $29).

In Selling Your Novel, you’ll learn:  

How to write a one-page letter that convinces a publisher to buy your novel … before you’ve even finished writing it. Page 11.
Why you need to start your novel in the middle of the action – and tell the background story later on. Page 19.
5 questions every editor asks when deciding whether to publish your novel – and how to give the right answer to each. Page 18.
How to find the right publisher for your novel by looking for their name in your local bookstore. Page 9.

Can you sell your novel without representation from a literary agent? The answer may surprise you. Page 21.

The 24-hour rule for responding to a rejection letter from a publisher. Page 30.
The publishing mistake that cost Nancy Drew author Millie Benson millions of dollars in lost royalties. Page 38.
Why more and more first-time novelists are seeing big successes with small presses. Page 4.

  How to pick the right literary agent to represent you and your book – and avoid choosing a bad one. Page 21. 
  Your editor wants you to make changes to your novel before it’s published. You don’t want to make them. Here’s what to do. Page 39. 
How a single TV appearance got author Cathy Phillips a million-dollar advance. Page 42. 
  Follow this procedure when mailing your novel proposal to an editor. Otherwise, it may come flying back with a quick rejection. Page 20. 
  How long should you wait to hear back from an agent or publisher about your novel before you follow up? Page 29. 
  Selling your novel with a “high concept pitch.” Page 12. 
  How long do you have to make your manuscript for publishers to seriously consider publishing it as a novel? Page 35. 
  5 components your novel synopsis must contain. Can you name them all? Page 14. 
  Why so many novelists never get to see their books published – and one sure way to avoid their fate. Page 19. 
  Should you write what you love – or follow publishing trends and write the type of novel that’s selling today, even if it’s not a type of book you’re fond of? Page 8. 
  Your first novel produces only modest sales. Will publishers give you a second chance? Page 44. 
  3 steps to creating a winning novel proposal. Page 10. 
  How to write a compelling, selling long-form novel synopsis that gets editors to want to buy your book. Page 46. 
  Where to find the perfect publisher for your horror, thriller, romance, science fiction, western, or other genre novel. Page 3. 
  How persistence can help you become a first-time published novelist. Page 1. 
  Should you make a book editor’s suggested revisions to your novel before the publisher has made you a firm offer – and given you a contract – to publish the book? Page 32. 
  Negotiating your advance … royalty … and other important clauses in your book contract. Page 34. 
  How to promote your novel on the Internet. Page 42. 
And much, much more….  

To order Get Paid to Read on a 90-day, money-back trial basis … and get your FREE Bonus e-Book … click below now: